Royal Australian Mint Unveils Bluey Commemorative Coin Collection – For Real Life
Eee, we’re so excited! Everyone’s favourite blue heeler, Bluey, now features on her own set of Dollarbuck coins.
Hitting the shelves with a pop of colour and imagination is the Royal Australian Mint’s latest coin collection featuring Bluey, The Heelers, and The Grannies.
Royal Australian Mint CEO Leigh Gordon said the Bluey limited-run program has given the Mint an opportunity to re-engage with the wider Australian community that may have previously bought products such as the Wiggles, Mr. Squiggle or Play School.
“This is the Mint’s classic storytelling and social culture commentary through coins,” Mr Gordon said.
“We hope that through this new Bluey program we are cultivating the coin collector of tomorrow. What better way to start your child’s or grandchild’s coin collection, than with a Bluey coin?”
BBC Studios Director of Brands & Licensing ANZ Kate O’Connor said, “Bluey is set to shine on this new Dollarbucks coin collection, marking the first-ever Bluey coins. These fun and colourful coins encapsulate the playful essence of the beloved TV series, making them a timeless treasure for fans and collectors alike. And be sure to keep your eyes peeled for the hidden long dogs!”
The 2024 Bluey Dollarbucks $1 Coloured Three-Coin Collection are sold in individual coin cards. They are also available as a three-coin set in a bespoke presentation envelope, lovingly designed by Ludo Studio, along with a fun sticker sheet.
About Bluey
Bluey is produced by Ludo Studio for ABC KIDS (Australia) and co-commissioned by ABC Children’s and BBC Studios. Financed in association with Screen Australia, Bluey is proudly 100% created, written, animated, and post produced in Brisbane Queensland, Australia, with funding from the Queensland Government through Screen Queensland and the Australian Government.
A global phenomenon, the show follows the adventures of Bluey - a loveable, inexhaustible Blue Heeler dog - who lives with her Mum, Dad and her little sister Bingo. Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious ways bringing her family and the whole neighbourhood into her world of fun.
About Ludo Studio
Ludo Studio is a BAFTA, multi-Emmy® and Logie award-winning Australian studio and one of TIME’s Most Influential Companies of 2024, that creates and produces original scripted drama, animation and digital stories that are authored by incredible local talent, distributed globally and loved by audiences everywhere.
About BBC Studios Brands & Licensing
The BBC Studios Brands & Licensing division is the driving force in extending BBC Studios IP through innovative brand extensions, fostering deep fan engagement worldwide. Partnering our iconic brands - including Doctor Who and Bluey - with the world’s biggest brands, promoters, and publishers, ignites the imagination of fans and creates memorable brand-fame moments. Our diverse portfolio spans consumer products, live entertainment, gaming, and publishing, while BBC Studios Social drives digital presence with over 6.5 billion social video views in 2023, offering advertising and branded content opportunities. Supported by award-winning teams, we focus on finding visionary opportunities to enhance global brand impact and digital growth.
Check out the official Royal Australian Mint post here!
